PEOP : PROTECTED ECO-ORIGIN PRODUCTS BY CHINA

WHAT IS PEOP?

The PEOP label (Protected Eco-Origin Products), attributed for three years to food products meeting a number of precise standards, has two objectives:

To strengthen the fight against illicit trades, including counterfeiting

- To protect the environment, traditional practices and control health risks

 

 

PEOP LABEL'S ADVANTAGES

The producers and importers of wines in China will be the first to benefit from PEOP's advantages:

- Origin certificate and Analysis certificate not required

- Reducing customs clearance delays

Authenticating and ensuring the traceability of products all along the supply chain

- Conveying an image of quality and authenticity towards local importers

Promoting products through intensive communication campaigns.

- Customers ready to pat 20-30% more for a PEOP-label product.

 

PEOP IN A FEW QUESTIONS

Who can apply to PEOP? Any wine producer, vintner or win-making cooperatives exporting or willing to export to China is eligible.

How can one apply to PEOP? Advanced Track & Trace® is your privileged partner.

What are the criterion to successfully apply to PEOP? The producer must meet a number of standards: product's quality, harvests and vines management, ecology... An audit is lead by the AQSIQ.

 

ADVANCED TRACK & TRACE®, EXCLUSIVE SUPPLIER FOR PEOP

 

On May 6, 2014, at Château Smith Haut Lafitte, the CAIQ has signed with Advanced Track & Trace® an exclusive contract to attribute the PEOP label and authenticate labeled products. Advanced Track & Trace® is the only one entitled to supply producers with CAIQ-approved authenticating labels.

 

 

 

For more information, contact us