VARY.IDs®: Variability on-demand

VARIABILITY AT STAKE: A STRATEGIC CHALLENGE FOR DIGITAL PRINTERS & BRANDS

The identification of products, their track and trace have become a major challenge for Brands in regards of expanding illicit trade (thefts, parallel markets, fraudulent insertion of counterfeits...) and marketing.

Variable data printing offers answers to these issues: unit identification, unit or batch traceability, consumer engagement... 

Developed by serialization leader Advanced Track & Trace®, the Vary.IDs® platform gives digital printers the key to packaging security.

 

OPEN DOORS ON SMART PACKAGING

Digital printing opens doors on variability and a limitless field of possibilities for Brands.

Blending into your process, Vary.IDs® is the most straightforward service to have variable elements integrated into digital printing workflows. 

Based on your requests, Advanced Track & Trace® generates comprehensive unit layers integrated into the digital printing process.

 

 

VARIABLE ELEMENTS FOR EVERY NEED

Vary.IDs® gives you the opportunity to pick up through a large library of codes and graphic elements designed to meet Brands’ needs: