VARIABILITY AT STAKE: A STRATEGIC CHALLENGE FOR DIGITAL PRINTERS & BRANDS
The identification of products, their track and trace have become a major challenge for Brands in regards of expanding illicit trade (thefts, parallel markets, fraudulent insertion of counterfeits...) and marketing.
Variable data printing offers answers to these issues: unit identification, unit or batch traceability, consumer engagement...
Developed by serialization leader Advanced Track & Trace®, the Vary.IDs® platform gives digital printers the key to packaging security.
OPEN DOORS ON SMART PACKAGING
Blending into your process, Vary.IDs® is the most straightforward service to have variable elements integrated into digital printing workflows.
Based on your requests, Advanced Track & Trace® generates comprehensive unit layers integrated into the digital printing process.
VARIABLE ELEMENTS FOR EVERY NEED
Vary.IDs® gives you the opportunity to pick up through a large library of codes and graphic elements designed to meet Brands’ needs: