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BRAND PROTECTION & SECURE TRACEABILITY
Secure CRM: The opportunity to strenghten the impact of your Brand.
April 2008 :
ATT attends Les Assises de la Traçabilité and presents its ground breaking technologies in Valence (France) on April 1st and 2nd 2008
March 2008 :
ATT attends the 6th Pharma Packaging and Labelling event and chairs a round table on 'Implementation of anti-counterfeiting technologies with existing processes' in Amsterdam on March 26th & 27th 2008
February 2008 :
ATT attends Pharmapack and gives a lecture in la Cité des sciences et de l’industrie (Paris) on February 6th & 7th 2008
January 2008 :
ATT presents its 2D code CRM solutions. Dedicated to a 100% secure Customer Relation Management, the ATT "Secure CRM" offer gives the brand owner an outstanding opportunity.
January 2008 :
ATT attends PCD 2008 and gives a lecture in la Cité des sciences et de l’industrie (Paris) on January 22nd & 23rd 2008
November 2007 :
ATT at LUXE PACK in Shanghai (China) from November 19th to 21st 2007
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Unquestionably proven absolute security
Brand protection, traceability, products, documents and digital security : key issues for every company.
The high increase in counterfeiting activities, parallel markets, hacking and other illegal practices is due to the disparity of laws, production conditions and the growing availability of low cost and easy production and creation means and increasingly sophisticated processing equipment.
Preventing and reducing the impact, consequences and losses caused by illegal practices are requirements for protecting the value of companies' work. They are all closely dependent on the trademark and product protection level, on anti-counterfeit technologies, on distribution channel control, and on electronic and document exchange security.
ATT offers industrial solutions that use advanced technologies for concealing information and encoding built in data in products packaging, digital files, printed documents, images… etc.
ATT operates in the following areas :
Brand protection and secure traceability
Brands play a strategic role, they are valuable corporate assets. They generate growth and image, but they are under threat everyday. The increase of counterfeiting, tampering, parallel markets, affects companies in every area. Trading losses, consumer trust loses, hazardous counterfeit products : faced with the increasing risks, manufacturers and distributors have to protect their products and consumers.
Manufactured products counterfeiting preventing, authentication and distribution channel control
Digital and document security
Governments, institutions and private companies should protect their electronic datas and document production. Current digitisation, processing and printing methods make falsification easier. Document and electronic hacking is growing incredibly.
Digital file and printed document authentication, traceability and protection
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