From Individual Secured Traceability…
To Conclusive Forensic Evidence
Brand protection, traceability, products and
documents security and CRM - PRM (Customer Relation Management - Citizen
Relation Management - Patient Relation Management) are key issues for every organisation.
The high
increase in counterfeiting activities, parallel markets, hacking and
other illegal practices is due to the disparity of laws, production
conditions and the growing availability of low cost and easy production
and creation means and increasingly sophisticated processing equipment.
Preventing and reducing the impact, consequences and losses due to
illegal practices are requirements for protecting the value of
companies' know-how. They are all closely dependent on the trademark
and product protection level, on anti-counterfeiting technologies, on distribution channel control, and on
consumer or citizen confidence.
Advanced Track & Trace offers industrial solutions
that use advanced technologies for concealing
information and encoding built in data in products packaging, printed
documents, images… etc. in compliance with legal requirements.
Advanced Track & Trace operates in the following areas :
Brand Protection and Secure
Traceability
Brands play a strategic role, they are valuable corporate assets. They
generate growth and image, but they are under threat everyday. The
increase of counterfeiting, tampering, parallel markets, affects
companies in every area. Trading losses, consumer trust loses,
hazardous counterfeit products : facing the increasing risks,
manufacturers and distributors have to protect their products and
consumers.
Manufactured products counterfeiting preventing, authentication and
distribution channel control
Document
security
Governments, institutions and private companies should protect their
document production. Current digitisation, processing and printing
methods make falsification easier. Document and electronic hacking is
growing incredibly.
Printed document authentication, traceability and
protection
