Secure CRM: The opportunity to strenghten the impact of your Brand. April 2008 : ATT attends Les Assises de la Traçabilité and gives a lecture in Valence (France) on April 1st and 2nd 2008 March 2008 : ATT attends the 6th Pharma Packaging and Labelling event and chairs a round table on 'Implementation of anti-counterfeiting technologies with existing processes' in Amsterdam on March 26th & 27th 2008 February 2008 : ATT attends Pharmapack and gives a lecture  in la Cité des sciences et de l’industrie (Paris) on February 6th & 7th 2008 January 2008 : ATT presents its 2D code CRM solutions. Dedicated to a 100% secure Customer Relation Management, the ATT "Secure CRM" offer gives the brand owner an outstanding opportunity. January 2008 : ATT attends PCD 2008 and gives a lecture  in la Cité des sciences et de l’industrie (Paris) on January 22nd & 23rd 2008 November 2007 : ATT at LUXE PACK in Shanghai (China) from November 19th to 21st 2007

 
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From Individual Secured Traceability…
To Conclusive Forensic Evidence

Brand protection, traceability, products and documents security, CRM - PRM (Customer Relation Management - Citizen Relation Management or Patient relation Management) : strategic challenges for every organisation.

The high increase in counterfeiting activities, parallel markets, hacking and other illegal practices is due to the disparity of laws, production conditions and the growing availability of low cost and easy production and creation means and increasingly sophisticated processing equipment.

Preventing and reducing the impact, consequences and losses due to illegal practices are requirements for protecting the value of companies' know-how. They are all closely dependent on the trademark and product protection level, on anti-counterfeit technologies, on distribution channel control, and on consumer or citizen confidence.

Advanced Track & Trace offers industrial solutions that use advanced technologies for concealing information and encoding built in data in products packaging, printed documents, images… etc. in compliance with legal commitments.

Advanced Track & Trace operates in the following areas :

Brand Protection and Secure Traceability

Brands play a strategic role, they are valuable corporate assets. They generate growth and image, but they are under threat everyday. The increase of counterfeiting, tampering, parallel markets, affects companies in every area. Trading losses, consumer trust loses, hazardous counterfeit products : facing the increasing risks, manufacturers and distributors have to protect their products and consumers.

Manufactured products counterfeiting preventing, authentication and distribution channel control

Document security

Governments, institutions and private companies should protect their document production. Current digitisation, processing and printing methods make falsification easier. Document and electronic hacking is growing incredibly.

Printed document authentication, traceability and protection